Book Race To Zero to be published in English
We're excited to announce a new book by Net Zero Lab's head, Dr. Benedict Probst, co-authored with Marian Krüger.
Climate change represents not just an environmental crisis but a fundamental business risk requiring immediate action across all sectors and company sizes. While emissions reduction is critical, achieving true carbon neutrality demands more innovative approaches than traditional offsetting alone can provide.
In this essential guide, Probst and Krüger offer business leaders a practical roadmap for complementing conventional mitigation strategies with carbon removal.
Drawing on their extensive research at the Max Planck Institute for Innovation and Competition, the authors present:
Cutting-edge carbon removal technologies and their business applications
Strategic frameworks for integrating carbon removal into corporate sustainability plans
Practical implementation steps for companies at any stage of their sustainability journey
Available April 17, 2025 from Campus Press